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Assistant eCommerce Manager

Job no: 495617

Responsibilities:

  • Develop Pizza Hut Online Ordering Sales Strategy and eCommerce campaign for its paid, owned and earned channels to attain digital sales growth, traffic acquisition, ROAS and conversion journey optimization
  • Manage and sustain the cost efficiency via SEO, SEM, programmatic and social media, affiliate, etc
  • Measure and analyze the platform traffic & engagement data, customer journey behavior and business data integration for formulating the data driven strategy
  • Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
  • Monitor and implement the website/ app performance tracking; and perform a/b testing, UAT and project management
  • Work closely with cross-functional teams to ensure the effective communications and improve the customer experience
  • Lead media and creative agencies for achieving the digital sales growth objectives and delivering with quality and timely
  • Develop content calendar for driving engagement in website, mobile app and social media platforms
  • Review new technologies and best market practice for eCommerce in data driven approach

 

Requirements:

  • Bachelor’s Degree holder in eCommerce, Digital Marketing, Information System or related disciplines
  • Minimum 6 years of experience in eCommerce, digital marketing, performance marketing, experience in digital agency is a plus
  • Strong in analytics and familiar with on-site tag planning and implementation; with knowledge of mobile marketing and web analytics tools including Google Marketing Platform (Google Analytics, Google Tag Manager, Doubleclick Campaign Manager), Firebase, Content Management System, etc.
  • Knowledge of attribution modelling, website optimization, A/B testing, conversion funnel management, sales journey optimization, traffic analysis and reporting tools
  • Good command of both spoken and written Chinese and English
  • An excellent team player, able to work independently and flexible to react promptly

Advertised: China Standard Time
Applications close:

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