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CRM Manager

Job no: 495618


  • Lead and formulate the CRM strategy in achieving company KPIs including but not limited to driving member acquisition, retention and reactivation as customer lifetime cycle
  • Familiar the organization database and develop innovative and relevant loyalty program to grow the database, maximize member stickiness and satisfaction level offline-and-online
  • Create segmentation planning and develop personalized communication & promotion in accordance to members’ needs and lifecycle
  • Support and coordinate with various stakeholders and departments in developing omni-customer experience 
  • Ability to manage and monitor data, provide marketing analysis, reports and strategy for cultivation of members
  • Translate customer data into insights and actionable items, analyzes basic customer touchpoints and interactions to identify the connection between customers and the brand
  • Carries out A/B Testing and/or MultiVariante various digital touchpoints campaigns to establish the most effective CRM strategy


  • Degree holder in Marketing, Business Administration or other related disciplines
  • At least 8 years experiences in CRM/ marketing field
  • Experience in retail/F&B/ research house an advantage
  • Ability to work in a fast-paced environment and able to manage multi-tasks under the tight deadlines
  • CRM client management and analysis, strong in commercial and numerical sense, skilled in Excel and PowerPoint presentation skills
  • Data-driven, strong in data analysis and attention to details
  • Proficient in Microsoft Office including MS Word, Excel and PowerPoint


Advertised: Hong Kong Standard Time
Applications close:

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