CRM Manager
Job no: 495618
Responsibilities:
Customer Relationship & Engagement:
- Collaborate with B2C business lines to build customer life-cycle programs, focusing on engagement, traffic generation and nurturing initiatives
- Re-engages existing customers through promotion of new product features and gain customer referrals
Data Analyst & Insight Mining
- Integrates customer analytics with demand generation strategies to improve customer acquisition
- Personalizes communication to the consumer using established content management software tools
- Compiles reports on key performance indicators (e.g., Return on Investment, RFM, Return on Customer, etc)
- Creates actionable tests to be used in the evaluation of the organizations database and customer relationship engagement strategy
- Explains the components of a dashboard and their importance in guiding future eCommerce initiatives
Customer Experience and User Experience Design
- Applies best practices for marketing and sales automation for use of emails, SMS, App Push and Web Push, landing pages, and content delivery across demand generation effort
- Identifies high impact opportunities in driving sales
Testing and Innovation
- Carries out A/B Testing and/or MultiVariante various digital touchpoints campaigns to establish the most effective strategy
- Analyzes basic customer touchpoints and interactions to identify the connection between customers and the brand
- Describes the needs, values, perceptions, emotions, cognitions, and behaviors of target customer/user profiles
- Interacts with key customer groups using personalized communication strategies
- Leverages customer insights gained through analytics to inform design decisions
- Monitors industry best practices and analyzes campaign performance to optimize plans going forward
- Identifies opportunities for audience development and growth through analysis of digital customer behavior
- Supports the development of digital marketing multi-channel campaigns aimed at increasing loyalty
Requirements:
- Degree holder in Marketing, Business Administration or other related disciplines
- At least 8 years experiences in CRM/ digital marketing or eCommerce
- Experience in retail/F&B or digital agency an advantage
- Ability to work in a fast-paced environment and able to manage multi-task under the tight deadlines
- CRM client management and analysis, strong in commercial and numerical sense, skilled in Excel and Powerpoint presentation skills
- Data-driven, strong in data analysis and attention to details
- Proficient in Microsoft Office including MS Word, Excel and PowerPoint
- Excellent command of English and Cantonese
Advertised: China Standard Time
Applications close:
Back to search results Refer a friend Apply now