Responsibilities:

Customer Relationship & Engagement:

• Collaborate with B2C business lines to build customer life-cycle programs, focusing on engagement, traffic generation and nurturing initiatives
• Re-engages existing customers through promotion of new product features and gain customer referrals

Data Analyst & Insight Mining

• Integrates customer analytics with demand generation strategies to improve customer acquisition
• Personalizes communication to the consumer using established content management software tools
• Compiles reports on key performance indicators (e.g., Return on Investment, RFM, Return on Customer, etc)
• Creates actionable tests to be used in the evaluation of the organizations database and customer relationship engagement strategy
• Explains the components of a dashboard and their importance in guiding future eCommerce initiatives

Customer Experience and User Experience Design

• Applies best practices for marketing and sales automation for use of emails, SMS, App Push and Web Push, landing pages, and content delivery across demand generation effort
• Identifies high impact opportunities in driving sales

Testing and Innovation

• Carries out A/B Testing and/or MultiVariante various digital touchpoints campaigns to establish the most effective strategy
• Analyzes basic customer touchpoints and interactions to identify the connection between customers and the brand
• Describes the needs, values, perceptions, emotions, cognitions, and behaviors of target customer/user profiles
• Interacts with key customer groups using personalized communication strategies
• Leverages customer insights gained through analytics to inform design decisions
• Monitors industry best practices and analyzes campaign performance to optimize plans going forward
• Identifies opportunities for audience development and growth through analysis of digital customer behavior
• Supports the development of digital marketing multi-channel campaigns aimed at increasing loyalty

Requirements:

• Degree holder in Marketing, Business Administration or other related disciplines
• At least 8 years experiences in CRM/ digital marketing or eCommerce
• Experience in retail/F&B or digital agency an advantage
• Ability to work in a fast-paced environment and able to manage multi-task under the tight deadlines
• CRM client management and analysis, strong in commercial and numerical sense, skilled in Excel and Powerpoint presentation skills
• Data-driven, strong in data analysis and attention to details
• Proficient in Microsoft Office including MS Word, Excel and PowerPoint
• Excellent command of English and Cantonese