Responsibilities:

• Lead and formulate the CRM strategy in achieving company KPIs including but not limited to driving member acquisition, retention and reactivation as customer lifetime cycle
• Familiar the organization database and develop innovative and relevant loyalty program to grow the database, maximize member stickiness and satisfaction level offline-and-online
• Create segmentation planning and develop personalized communication & promotion in accordance to members’ needs and lifecycle
• Support and coordinate with various stakeholders and departments in developing omni-customer experience 
• Ability to manage and monitor data, provide marketing analysis, reports and strategy for cultivation of members
• Translate customer data into insights and actionable items, analyzes basic customer touchpoints and interactions to identify the connection between customers and the brand
• Carries out A/B Testing and/or MultiVariante various digital touchpoints campaigns to establish the most effective CRM strategy

Requirements:

• Degree holder in Marketing, Business Administration or other related disciplines
• At least 8 years experiences in CRM/ marketing field
• Experience in retail/F&B/ research house an advantage
• Ability to work in a fast-paced environment and able to manage multi-tasks under the tight deadlines
• CRM client management and analysis, strong in commercial and numerical sense, skilled in Excel and PowerPoint presentation skills
• Data-driven, strong in data analysis and attention to details
• Proficient in Microsoft Office including MS Word, Excel and PowerPoint