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CRM Manager

Job no: 495618

Responsibilities:

Customer Relationship & Engagement:

  • Collaborate with B2C business lines to build customer life-cycle programs, focusing on engagement, traffic generation and nurturing initiatives
  • Re-engages existing customers through promotion of new product features and gain customer referrals

Data Analyst & Insight Mining

  • Integrates customer analytics with demand generation strategies to improve customer acquisition
  • Personalizes communication to the consumer using established content management software tools
  • Compiles reports on key performance indicators (e.g., Return on Investment, RFM, Return on Customer, etc)
  • Creates actionable tests to be used in the evaluation of the organizations database and customer relationship engagement strategy
  • Explains the components of a dashboard and their importance in guiding future eCommerce initiatives

Customer Experience and User Experience Design

  • Applies best practices for marketing and sales automation for use of emails, SMS, App Push and Web Push, landing pages, and content delivery across demand generation effort
  • Identifies high impact opportunities in driving sales

Testing and Innovation

  • Carries out A/B Testing and/or MultiVariante various digital touchpoints campaigns to establish the most effective strategy
  • Analyzes basic customer touchpoints and interactions to identify the connection between customers and the brand
  • Describes the needs, values, perceptions, emotions, cognitions, and behaviors of target customer/user profiles
  • Interacts with key customer groups using personalized communication strategies
  • Leverages customer insights gained through analytics to inform design decisions
  • Monitors industry best practices and analyzes campaign performance to optimize plans going forward
  • Identifies opportunities for audience development and growth through analysis of digital customer behavior
  • Supports the development of digital marketing multi-channel campaigns aimed at increasing loyalty

Requirements:

  • Degree holder in Marketing, Business Administration or other related disciplines
  • At least 8 years experiences in CRM/ digital marketing or eCommerce
  • Experience in retail/F&B or digital agency an advantage
  • Ability to work in a fast-paced environment and able to manage multi-task under the tight deadlines
  • CRM client management and analysis, strong in commercial and numerical sense, skilled in Excel and Powerpoint presentation skills
  • Data-driven, strong in data analysis and attention to details
  • Proficient in Microsoft Office including MS Word, Excel and PowerPoint
  • Excellent command of English and Cantonese

 

Advertised: China Standard Time
Applications close:

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