Responsibilities:

• Handle day-to-day management of Pizza Hut & PHD Online Ordering Sales website, mobile app e-commerce platforms, including but not limited to A/B testing, content optimization, creative development and copywriting
• Create digital content and manage content management system in all digital channels.
• Develop user acceptance test plans/scripts and leading user acceptance testing
• Analyze, define and document the business processes, data and requirements and making recommendations for opportunities
• Assist to manage life cycle of website and mobile app enhancement projects from project initiation to closure
• Identify areas for improvement on the app/ website UX/UI and assist in the app/ website revamp projects
• Develop and implement CRM solutions including but not limited to emails, SMS, App push, Web push and content delivery
• Liaise between Marketing, Operation, Project Development teams and external vendors
• Research and provide alternative solutions based on latest eCommerce technology
• Identify trends and insights, and optimize spend and performance based on the insights
• Assist in coordinating and organizing ad hoc projects and company events

Requirement:

• Degree holder in e-Commerce, Marketing or other business-related disciplines preferable
• Minimum 2-3 years of solid experiences with proven record in e-Commerce and/or digital marketing; experience in digital agency is a plus
• Strong knowledge in digital marketing and social media platforms; and Google Marketing Platform.
• Hands on experience on app, website and CRM platform management
• Excellent communication skills and problem-solving skills
• Positive attitude, detail and customer oriented with good multi-tasking and organizational ability